When you are designing a piece of software, service or functionality, sometimes, you need to take the user on a journey with you. Especially in a new experience that users haven't engaged in before, or you need the user to complete certain steps as a means to an end, you need to keep them motivated … Continue reading Character and player on a journey
Category: Customer engagement
What sucking adventure games tell product managers
I am reading a lot of blogs and papers that people write about their thought processes for the craft their good at. Not all are strictly product management, some are from similar fields. I consume a lot of adventure game content these days, and if you look at game design for adventure games, there's a … Continue reading What sucking adventure games tell product managers
Achievements and customer engagement
One of the things that I find intriguing about modern games, coming from a 80s/90s gaming past, is that there's a few new concepts that can elevate the experience you have with a game, giving you a few more benefits for the money you put in. A concept I quite liked playing Return to Monkey … Continue reading Achievements and customer engagement
Building communities
I have been a communities person for a long time. Not necessarily in the sports club type, but in the learn from one another, sit and discuss type. I started my professional career reading, learning and then contributing back to newsgroups. It's been technical newsgroups at first, so people would post their problems and challenges, … Continue reading Building communities